The National Association of Tower Erectors (NATE) today released a video trailer promoting its upcoming 2016 Climber Connection marketing campaign that will combat climbers on social media whose dangerous activities set poor examples for an industry with tens of thousands of technicians who work safely. Equally as important, it will highlight safe work practices.
The Climber Connection campaign was developed by the NATE Member Services Committee in conjunction with the NATE Safety & Education Committee and is designed to provide specific resources and communicate the Association’s message directly to the industry’s elevated workforce.
“NATE is excited to unveil the Climber Connection campaign in 2016,” said Executive Director Todd Schlekeway. “Through this campaign, NATE will shine a spotlight on safe work practices and aggressively combat some of the frivolous content and unsafe practices that often surface on various tower climber social media platforms,” added Schlekeway.
A central element of the campaign will be the official release of twelve Climber Connection safety videos; each focused on a unique safety topic or issue involving working at heights. As part of the campaign, NATE will debut one Climber Connection video each month and publicize it utilizing the Association’s social media platforms and other communication mediums.
“The NATE Climber Connection safety videos include breathtaking drone footage of tower climbers working safely at elevation,” stated NATE Safety & Education Committee member Mike Young of Sioux Falls Tower & Communications. “The practical safety tips featured in the videos will serve as a great resource to the industry’s workforce and ultimately ensure they return home safely each and every night,” Young said.
Click HERE to watch the 2016 Climber Connection preview video. NATE members and wireless industry stakeholders are encouraged to get involved in this campaign by actively participating on their respective social networking platforms using the hash tag #ClimberConnection.