NATE: The Communications Infrastructure Contractors Association announced the launch of its new tagline today, “Always Advancing,” signaling the organization’s ongoing commitment to supporting the telecommunications ecosystem and the prominent role its member companies play to enable connectivity around the globe.
The new tagline reflects NATE’s dedication to continuously improving member experiences and driving innovation within the tower erection and telecommunications infrastructure sector. This strategic branding initiative emerges directly from member feedback and communication surveys, emphasizing the organization’s responsive approach to member needs.
The strategic rationale for this new marketing tagline includes some of the following:
- NATE and its members are always advancing, moving communications infrastructure forward, embracing what’s next
- The tagline is optimistic, always looking to the future, unique, and future-focused
- Like a Utility, communications infrastructure should never stop – where would people be without NATE members?
- Reflects NATE brand attributes: opportunity, next gen, excellence, safety, connectivity, relationships
“The Association is excited to unveil and begin utilizing the Always Advancing tagline as it represents NATE’s unwavering commitment to progress, safety, and member success,” said NATE Marketing Manager Sara Goddard. “This tagline encapsulates our mission to continuously support our members and advance the critical work of the communications infrastructure industry.”
As part of the tagline’s rollout, NATE will produce and implement updated email communications, marketing materials, and apparel featuring the new branding. The organization has worked closely with its marketing agency to develop new communication templates that reflect this forward-looking approach.
For additional information on NATE, visit natehome.com.
