AT&T sues T-Mobile over false senior discount ad campaign that could impact sales

In Featured News by Wireless Estimator

When carriers are concerned that their competitors have misleading ads, the normal way to resolve it is to file a complaint with the National Advertising Review Board.

However, AT&T is suing T-Mobile in Texas’s Eastern District Court, accusing the Uncarrier of uncaring about accuracy and publishing false advertising. They’re demanding that they are awarded T-Mobile’s profits earned through its advertising and other relief.

More importantly, they want the court to issue an immediate preliminary and permanent injunction of “T-Mobile’s ongoing false advertising campaign.”

T-Mobile recently launched its “Verizon and AT&T Ban Senior Discounts” campaign that promoted their website, which claims “92 percent of seniors in the US can’t get a wireless discount from Verizon and AT&T because they don’t live in Florida.

AT&T’s complaint, available here, said, “These claims are literally false. AT&T has not ‘banned’ seniors from getting discounted wireless service outside the state of Florida. To the contrary, AT&T offers discount programs that are available in every state to customers over the age of 55. For instance, AT&T offers and markets a discount program in partnership with the AARP.”

The carrier also states that the website also displays a graphic of comparative maps conveying the false message that Florida is the only state in which AT&T customers over 55 can receive discounted wireless service.

“Contrary to this false claim, customers over 55 can receive discounted wireless service from AT&T in all 50 states through AT&T’s AARP discount program,” AT&T said in the lawsuit.

The carrier believes T-Mobile’s false advertising will likely “impact AT&T’s sales.”