Tower Systems, a Watertown, SD-based international tower solutions company, hosted U.S. Senator John Thune, U.S. Congressman Dusty Johnson, FCC Commissioner Brendan Carr and stakeholders representing NATE: The Communications Infrastructure Contractors Association, Lake Area Technical College, municipalities and business for a Rebrand Launch & Ribbon Cutting Event yesterday.
“We are thrilled to shine a spotlight on the hard working people who make Tower Systems possible and to give recognition to an industry that is connecting people around the globe with the technology of tomorrow,” said Kari L. Carlson, Tower Systems President & CEO.
Speakers honored the history of Tower Systems and the large role South Dakota plays in advancing 5G technology and deploying important broadband initiatives. Company representatives rolled out a new corporate brand designed to communicate the mission, vision and values of Tower Systems. The new brand positioning line “We Rise” speaks volumes about the family-owned operation, serving both as a salute to the past and a mantra for the future.
The event, and the day, was dedicated to a maverick in the industry and founder of Tower Systems, Inc., Bill Carlson, who passed away in 2019. Carlson’s vision, innovation and hard work allowed him to blaze trails in the industry as a co-founder of NATE.
Watertown Mayor Sarah Caron proclaimed May 4 as Bill Carlson Day in Watertown.
During the celebration, Michael Cartney, President of Lake Area Technical College announced the school’s launch of an exciting new Telecommunications Tower Technician Apprenticeship Program.
In applauding wireless workers, Commissioner Carr said, “What people lose sight of is that this is real work. This is a real infrastructure effort. It takes work to have the leading broadband networks that we have in this country, and it’s thanks to all of you.”
“‘We Rise’ is a great motto for this company,” Congressman Johnson said. “Not only do you rise, but you also lift. You have lifted your great employees. You have lifted the communities where you reside. You have lifted the society by enabling the kind of connectivity we all need more of. You lifted an industry that has allowed for better policy.
“It is appropriate today that we focus on the continued rising of Tower Systems. You are not making this trip alone. You are taking so many of us with you,” Johnson said.
Tower Systems, was established in 1975 as a family-operated business headquartered in Watertown with a division in Winter Park, FL and a satellite office in Angle Inlet, MN. The company has 57 employees across the nation. It’s rebranding video is below.